Chennai , September 04, 2026 – Piramal Consumer Healthcare today announced the launch
of Little’s AirSense Ultra-Premium Baby Diapers, the latest innovation under its flagship
baby care brand, Little’s. Designed in lines with brands core philosophy “Science with Care”,
blending scientific rigor with a deep understanding of parental trust and baby safety — the
new Little’s AirSense Baby Diapers combine advanced breathability with superior skin
comfort, setting a new benchmark in premium diaper category.
Powered by 50 million Breathable Pores, the diapers are designed to enhance airflow and
keep baby’s skin fresh and comfortable. Enriched with Shea Butter and Dermatologically
Tested, they provide gentle care for baby’s delicate skin while the Bubble Layer Technology
creates a protective cushion between the baby’s skin and the wet core to help keep skin dry
with cloud-like softness. The diapers also feature 360° Leakage Prevention for all-round
protection along with Anti-Rash Formula, free from Paraben, Phthalate, Alcohol and
Chlorine, thus minimizing the risk of irritation.
Speaking about the launch, Abhishek Kumar, Vice President – Marketing, Piramal
Consumer Healthcare, said, “Today’s parents are becoming increasingly conscious about the
products they choose for their babies and are willing to invest in solutions that offer
enhanced comfort, safety and care. With Little’s AirSense Baby Diapers, we’ve brought
together advanced breathability through 50 million Breathable Pores with thoughtful
innovations designed around a baby’s everyday comfort. With this, we are delivering a
product built on the 3S promise — Soft, Safe & Sensitive, and reimagining everyday
diapering through breathability-led innovation that puts a baby’s comfort at the heart of the
experience.”
The launch further reinforces Piramal Consumer Healthcare’s commitment to delivering
meaningful innovation in the baby hygiene category by combining trusted skin care
expertise with thoughtfully designed products that make parenting easier while ensuring
babies remain comfortable, fresh and protected.
