Chennai:
Kia India is bringing its HYBE INDIA collaboration to Chennai with an interactive experience combining music, creativity and automotive technology.
As part of the initiative, the city will host HYBE INDIA Audition: Final Call, giving young participants an opportunity to showcase their creative talents and explore opportunities on a global platform.
The Kia Vibe Studio will be set up at the Kia Engagement Zone during the HYBE INDIA Pop-Up Park on September 26, 2026, at Hall D, EVP Trade and Convention Centre, Chennai.
The interactive studio, located inside the Kia Syros EV and Kia Sorento, will allow visitors to create and record performance videos that can be shared digitally. The initiative is designed to bring together mobility, music and self-expression in an engaging format.
Following the Chennai pop-up event, the experience will be extended to SVM Kia in Chennai from October 3, enabling more visitors to participate.
The Kia Syros EV and Kia Sorento HEV also showcase the company’s multi-powertrain approach. The Syros EV represents Kia India’s expansion in the electric SUV segment, while the Sorento is offered with hybrid and diesel powertrain options. Both models are available with all-wheel drive.
Through its association with HYBE INDIA, Kia India is seeking to engage younger audiences through initiatives centred on music, creativity, culture and contemporary aspirations.