Salem, 24 Oct 2026:BHIM Payments App has partnered with Goonj for the third edition of its ‘Meethi Diwali’ campaign to support the education of underprivileged children.
From October 19 to November 8, BHIM will contribute towards providing school kits to children in need of learning support for every seven th transaction made by users on the app.
Gaurav Kochhar, Chief of Business, NPCI BHIM, said, “Through ‘Meethi Diwali 2026’, we aim to connect everyday digital payments with children’s education. Every child deserves the oppor tunity to learn, grow and dream of a brighter future. This initiative will help provide essential learning materials to children through routine transactions.”
Anshu Gupta, Founder and Executive Director of Goonj, said, “Our partnership with BHIM App connects everyday technology with meaningful social support.
We appreciate this initiative to turn routine transactions into tangible assistance and help children access essential learning resources with dignity.”