National Institute of Technology – Tiruchirappalli launched “Thirumathi kart” an e-commerce mobile application exclusively developed for Self-Help Groups to promote their products. Thirumathi kart has been successfully developed under Department of Science and Technology (DST) sponsored project titled “Design and Development of ICT- Enabled Cloud-based mobile application for the self-promotion of products developed by Self Help Groups”. The main aim of this
application is to link the customers with SHGs which will eventually empower these women with an imperishable income. Keeping this in mind, professor Dr M. Brindha and her team developed three customized mobile application namely – Thirumathi kart, Thirumathi kart (seller) and Thirumathi kart (logistics).
In connection with this, NIT-T organised a five-day executive development programme titled “Marketing Strategies in the Digital Era: Self Promotion of SHG Products through Thirumathi kart”. The entire
program targets promoting the welfare of SHGs registered under Tiruchirappalli Magalir Thittam office. This training programme included an inauguration ceremony of the android applications and awareness talks with the SHG members. The inaugural ceremony started at 10.00 am on 17.2.2020 with a prayer song, followed by a lamp-lighting ceremony by the esteem dignitaries. Prof. N. Sivakumaran from Instrumentation and Control Engineering proudly
extended his warm welcome to the dignitaries and participants of the inaugural ceremony of Thirumathi kart. In connection with this, Thirumathi kart was officially inaugurated by Mr Sivarasu I.A.S.,
Tiruchirappalli District collector, Dr Mini Shaji Thomas, Director of NIT- Trichy and N. Saravanan, project director Mahalir Thittam, Tiruchirappalli. Following the inauguration, Prof. M. Brindha of Computer science department who lead the Thirumathi kart presented an
overview of the application “Thirumathi kart”, its features and its benefits to the SHG participants. Following this, the event was addressed by the Director of NIT-T Dr. Mini Shaji Thomas. On her presidential speech, she has highlighted the achievements of NIT-T
team towards the products developed for social impact problems. She also stated that “Thirumathi kart” is a bridge between SHGs and the customer, to reach their products to appropriate people. The Director insisted to extend this App to another district of Tamil Nadu for the welfare of SHGs. She concluded her speech for encouraging the students in doing socially relevant projects which should be practically relevant.
During the inaugural address of the chief guest Mr. Sivarasu I.A.S., e thanked NIT-T for addressing many social problems and appreciated the “Thirumathi Kart” App which supports SHG for the promotion of their products. He also, insisted the SHG members to make this App successful which lies on their hand. He also quoted the current scenario of online purchase and its need. He appreciated the effort taken by NIT-T and its team members for developing such an App. The
Guest of honour Project Director of Mahalir Thittam, Tiruchirappalli N. Saravanan shared his experience about the current marketing strategies for SHGs. Finally, the event culminated with the vote of thanks from Dr. M. Sridevi of Computer science and Engineering.