August 21, 2019: Less than two weeks ahead of its theatrical release, the much-anticipated film #Saaho is already surfing high on waves of conversation on Twitter. The movie’s gripping trailer went live on 10th August, 2019, generating huge engagement on the platform from fans across languages, including Tamil, Hindi, Telugu and Malayalam. Following the excitement for the film since its announcement and positive reception to its trailer launch, the film has generated over 5 million Tweets on the platform even before its release. #Saaho is set to release on 30th August, 2019.
Leading stars #Prabhas and @ShraddhaKapoor showcased their excitement over this milestone through a live video conversation on Twitter last evening. Fans could Tweet questions to the stars with the hashtag #AskTeamSaaho.
They spoke of the overwhelming response for their movie #Saaho by fans on Twitter. During the conversation fans were eager to know when #Prabhas would join the platform, with @ShraddhaKapoor highlighting the immense love that admirers pour for him on Twitter. While the conversation largely comprised of the sweat and hard work that went into the making of the film, it ended with @ShraddhaKapoor teasing fans with a possible surprise lined up for the 23rd of August on Twitter for the fans.
While #ShadesofSaaho (teaser of the film) set up a powerful presence for the movie on Twitter back in October 2018, the conversation around #Saaho gained momentum once the trailer went live on the 10th of August. Celebrities, cinema enthusiasts and fans flocked to the platform to express their excitement about the movie after watching the action-packed trailer, which featured #Prabhas and @ShraddhaKapoor in action.
Talking about the engagement around the movie’s trailer, the film’s producers V. Vamsi Krishna Reddy and Pramod Uppalapati of UV Creations said, “We are humbled and overjoyed. It’s heartening to see our film receive such immense love not just from our Tamil fans, but also from our Hindi, Telugu and Malayalam viewers. Over 5 Million Tweets even before the film’s release is a testament to the excitement that the film has created across the country. We are overwhelmed with the response and would like to thank all our fans for the support and enthusiasm. We hope to keep the momentum going and deliver an entertaining experience for all movie lovers.”
Talking about conversations on #Saaho and the popularity of films from South India on Twitter, Cheryl-Ann Couto, Partnerships Manager, Twitter India said, “South Indian audiences have a great passion for films which is evident through engaging conversations on Twitter. #Saaho has generated incredible interaction on the platform from fans across languages, from Tamil to Telugu and Malayalam. We continue to see extensive dialogue on the platform around the South Indian film industry and hope to continue to present movie lovers with exciting and fun ways of expressing themselves.”