Royal Enfield introduces dry wash system for motorcycle servicing in parched Chennai

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Dry wash system across all dealerships to save 18 lakhs litres of water every month

Chennai, 26 June: In a move to do its bit amidst the severe water crisis that the city is facing, Royal Enfield today announced a major shift to motorcycle dry wash systems across all their 20 service centers in Chennai. The implementation of this system will help save approximately 18 lakhs liters of water every month. Chennai everyday needs about 800 millions of litres of water, but currently, the public water board has been able to supply only 525 million liters. Royal Enfield is the first two-wheeler company to create an effective balance between enhanced customer experiences and environmental sustainability.

Talking about the introduction of this policy, Mr. Shaji Koshy, Head India Business, Royal Enfield said, “This initiative by Royal Enfield is a part of our long-standing commitment to ensure best in class customer experience. All our initiatives such as dry wash, paperless service etc. are crafted to enhance this experience. The situation in Chennai has allowed us to innovate and bring efficiencies in our own operations which is always the objective.”

Chennai is Royal Enfield’s bastion market and we are fully committed to doing our bit in the time of this adversity by adopting a firm alternative. Dry wash is a great technological advancement which reduces water consumption without compromising on wash quality and lessens the servicing time per vehicle. We have piloted this initiative in Chennai owing to the water scarcity situation and we plan to take this to other cities in Tamil Nadu as well in the near future,” he added

The dry wash system involves using comparatively lesser quantity of water without compromising on the quality of cleaning. The final wash quality will be at par with the conventional method while saving a lot of water which can, in turn, be used to support the people of Chennai. Royal Enfield has an expansive service network in the country with over900+ workshops across more than 600+ towns and cities.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride. Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the  Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia. Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

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