The countries’ fastest-growing rideshare platform is set to launch in 22 new locations, starting in the coming weeks
Chennai, December 6, 2019: Ola, India’s leading mobility platform and one of the world’s largest ride-sharing companies, is set to launch in 11 new locations each in Australia and New Zealand, taking its total presence across 33 cities in the region. With over 85,000 driver-partners signed up, Ola is the fastest growing ridesharing player in the region. The company aims to double its scale by 2021, as it introduces technology and category innovations to cater to local mobility needs.
Australia and New Zealand are key markets for Ola, where a majority of the population living in metropolitan cities is dependent on ride-sharing services for mobility. Ola has differentiated itself by focusing on driver benefits and by charging industry-low commission rates of 15% in Australia and 18% in New Zealand. This has significantly increased earnings for drivers, making Ola their preferred platform to drive on. The presence of a large number of cars has improved the customer-booking experience by decreasing the average wait-times, and making rides available quicker than before. Drivers have served well over 160 million kilometres with Ola across Australia and New Zealand since launch last year, which stands testament to the tremendous growth that the platform has experienced in such a short period.
Simon Smith, Head of International, Ola, said, “We have seen a phenomenal response to our services across Australia and New Zealand since our launch in February last year. Ola’s competitive edge lies in offering better value fares to customers and a better deal for drivers, who earn more from every ride, and bringing industry-leading safety-tech innovations to the local market. Today, Ola leads the global rideshare industry by enabling higher driver earnings, demonstrating our driver-focused approach to mobility. We are excited to increase our presence in the region, while remaining committed to the development of pioneering technology and category innovations, as we build a safe, reliable and inclusive mobility platform for the world.”
Ola has consistently led mobility innovations to enhance the rideshare experience in its global markets. In the past year, the platform added two-step verification to begin rides via a one-time password (OTP) system. A norm in India, this was an industry-first for users in the ANZ region, and has ensured that each time, the ride begins only after the right passenger sits in the right car. Recently, Ola also launched a new Premium category in Sydney, which offers luxury cars within minutes.
Ola began its international foray last year with Australia being the first country to launch. Within a span of a few months, Ola expanded its services to the UK and then New Zealand in quick succession. Recently, Ola was granted a Private Hire Vehicle (PHV) license by Transport for London (TfL) and is subsequently starting to onboard drivers ahead of launching its service in London.
Notes to the Editor:
Customer Experience on the Ola platform in ANZ:
Ola also introduced several initiatives which enhanced the in-trip experience for users. This includes features such as a 24/7 helpline and an in-app emergency button which enables customers to instantly share important ride information, such as real-time ride tracking, location coordinates and vehicle and driver information with friends, family and emergency services. Ola also has a robust system in place to verify, authenticate and train drivers for a consistent experience.
A recent survey among Ola drivers in Australia has revealed that almost 70% of them choose to drive with Ola due to the fair commission rate offered and would recommend their friends to use Ola. Drivers also have access to a 24/7 helpline to address any queries or seek information from Ola.
Presence in Australia and New Zealand:
Ola is present across Sydney, Melbourne, Perth, Brisbane, Gold Coast, Canberra, Adelaide, the Sunshine Coast in Australia. Ola began services in New Zealand in November 2018, with a tri-city launch across Auckland, Wellington and Christchurch where 50% of New Zealanders reside.
Ola’s expansion in New Zealand will include the following new locations:
- New Plymouth
- Palmerston North
Ola’s expansion in Australia will include the following new locations:
- Central Coast, NSW
- Newcastle, NSW
- Wollongong, NSW
- Ballarat, VIC
- Bendigo, VIC
- Darwin, NT
- Hobart, TAS
- Cairns, QLD
- Mackay, QLD
- Toowoomba, QLD
- Townsville, QLD
Presence in the UK:
Ola launched in the UK in August 2018, and has steadily expanded to introduce services across 27 boroughs. Ola is the only app in the UK that offers both PHVs and Black cabs on the same platform and leads the industry with safety features such as 24/7 helplines for drivers and customers, driver image verification via facial recognition, and an in-app emergency button.
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, UK, Australia, and New Zealand. Ola was pleased to launch in the UK in August 2018 with operations in Cardiff, expanding to towns and cities across the UK, covering a total of 27 local authorities. The Ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across various forms of transport, enabling convenience and transparency for hundreds of millions of consumers and over 2 million driver-partners.
Ola is committed to leading the industry with its approach to passenger safety including 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features. Ola is on a mission to build mobility for a billion people and beyond! Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people. For more details, visit www.olacabs.com/media.