First in the country to launch in colourful egg shaped bottle
Chennai 22May, 2019: CHIK, one of the most preferred shampoo brands in the country from the house of CavinKare, continues to meet the ever-changing needs of consumers by introducing its CHIK Hairfall Prevent Egg Shampoo in a colourful and trendy egg shape bottle format, exclusively for this summer season. Available on shelves now, this first-of-its-kind shampoo format was designed to not only offer smart look to the shower room of consumers but also to make it ideal for summer vacation due to its unique colourful and trendy design.
“We are extremely delighted to be the first in the country to launch such an attractive and trendy design in shampoo format,” said Mr. Akash, Brand Manager of CHIK shampoo. “Today, consumers are becoming lot more fashion oriented and design has become an extremely critical factor in almost every aspect of life. We chose to launch this initiative exclusively for summer as it not only protects consumers from hair fall but also add convenience and trendy look to vacations that they plan for this season.”
CHIK Hair fall Prevent Shampoo has goodness of Egg White Protein. It strengthens damaged hair by reducing hair fall to give you thicker looking healthy hair. Priced at Rs. 44/- for 80ml, the newly launched CHIK shampoo is available across all the stores in the city.
About CHIK: CHIK Shampoo is an iconic brand that marked the beginning of the CavinKare journey. This journey has brought about the Sachet Revolution in the FMCG industry and made CHIK one of the most successful brands in the country. CHIK Shampoo today is a popular case study in management schools across the world. Innovative sachet packaging, strategic pricing, unmatched distribution and the ability to adapt to the fast changing consumer needscape has helped CHIK Shampoo get where it’s at todayAbout CavinKare: CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’