CaratLane – A Tanishq Partnership: Opens Its Doors to T Nagar


12th December 2019 CaratLane – A Tanishq Partnership, India’s leading omni-channel jeweller has launched its 5th store in Chennai, in the fast-moving area of T. Nagar. CaratLane’s retail journey has been fast paced and exciting, and with the launch of this brand new store, CaratLane now has 25 stores in the Southern region of the country, and 81 stores across.

Chennai is a city with so many loyal customers who have always considered CaratLane as their go-to jewellery brand and love the designs. The addition of a 5th store to the city is an added bonus for those who also love to browse and try-on jewellery before they buy. The new store is perfectly situated on Usman Road in T. Nagar, which is one of the most prominent areas of the city. With people hailing from all over Chennai to shop in the area, there could be no better location for this new outlet.

Speaking on the occasion, Mithun Sacheti, the Founder and CEO of CaratLane said, “We are proud to launch our 5th Store at T.Nagar. It was an area we were hoping to tap into, since it’s known as the shopping hub of the city. With this store, we should be able to reach out to all our customers who have been eagerly waiting for a CaratLane store, nearer to them.”

“The speciality of this store is a virtual try-on mirror, an extremely helpful team of jewellery experts and a very unique spin on the traditional Indian jewellery stores. To the women out there who are always on the lookout for modern, fun, and contemporary jewellery – we welcome you to our T. Nagar store and hope to see you here soon!” – added Sacheti.

Dr. J Uma Maheshwari, a CaratLane customer from Chennai says “It’s great that a CaratLane store is now in T. Nagar. I have been a fan of CaratLane jewellery since a long time now and I really like the unique designs and collections. ”

“CaratLane is a brand that is able to cater to a vast audience since it has designs starting from as low as Rs. 5000. We are excited to welcome our Chennai shoppers, and we are offering a Flat 25% off on Diamond Prices of all Diamond Designs, for a limited period.” added Gurukeerthi, Co-founder – CaratLane who was present at the launch.

For a brand that’s on a mission to democratise access to beautiful jewellery in India, the launch of this store is yet another step forward in that direction.

Store Address:

138 (102), Usman Road,

T Nagar, Chennai-600017

Store Timings:  11:00 AM to 9:00 PM

Contact No: 9840966466


About CaratLane:

CaratLane – a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 66 brand stores across the country. The stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24×7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit

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