Chennai, 18 February 2020: Express Avenue Mall, Chennai’s award winning Premium fashion and entertainment mall, to celebrate the spirit of Valentine week, put up beautiful décor at it central atrium and organized a week long beauty bloom pop up in association with Astrea at its premises from 10th-16th February 2020.
Beauty Bloom is an endeavour to bring together skincare and makeup, thereby giving holistic beauty and skin wellness tips; to create an interactive, dynamic and exclusive beauty platform for all beauty and makeup lovers.
Keeping in mind that beauty is not just about outer appearance but most importantly about inner beauty, curated in association with Astrea Skincare, the event also saw participation from beauty brands such as MAC, Bobbi Brown, Kama Ayurveda, Kryolan, Astrea, New U & Envi Salon.
As a part of the beauty bloom, various master classes for skin care regimes & make up tips such as expert consultation, happy hours, preparation before makeup, party makeup, and corporate make up were conducted for the customers. First of its kind, an exclusive workshop for men’s grooming was hosted in the conclave.
Since beauty is not just about fair skin, but more about inclusivity, The Dark Is Beautiful (DISB), a campaign started in 2009, curated and headed by Kavitha Emmanuel also participated in the event. The troupe performed on the concluding day and the team spoke about the purpose of the campaign. DISB is supported by activists and celebrities like Nandita Das, Shekhar Kapoor and Anu Hasan, amongst many others.
Mr. Munish Khanna, Chief Revenue Officer, Express Avenue, said, “We constantly look forward to ways and means to delight our beautiful patrons through experiential events like that of Beauty Bloom. We wanted to usher the season of Valentine and Spring with an element of distinctiveness, what better way than through a tribute to beauty which is skin deep- Inner Glow Outer Beauty.
At Express Avenue we obsess ourselves with delighting our shoppers with multisensory stimulating events. Beauty Bloom turned out to be a highly experiential event being a must in this experience economy in which we thrive in today. Its success inspires and motivates us to curate more such events in the coming days.”
About Express Avenue: Express Avenue – The Premium Destination Mall of India, is designed keeping in mind the ‘shopper-tainment’ concept, this green building has 1.7 million Sq. Ft. of constructed space with many architecture splendor. It has five floors of retail space including corporate offices and a hotel. The nine lakhs sq. ft. of retail space houses 230+ premium international and national brands. The mall recently won the award for being ‘Best Tourist Friendly Shopping mall’ in Tamil Nadu Tourism Awards 2019. The mall celebrated its ninth Anniversary in August 2019.