Bata Launches Spring/Summer Collection 2020

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24th Feb 2020, Mumbai: Bata India, India’s leading footwear brand, has launched its Spring/Summer Collection, inspired by the retro trends and fashion.

The collection is inspired from retro designs to entice the millennials. The brand is revisiting vintage design styles, while giving them a contemporary twist. The focal point of the collection is on crafted detailing, woven materials and fringing. The new collection is sure to leave the customers in awe!

Bata also collaborated with Lakme Fashion Week, 2020 as their Showcase Partner. It is yet another step by the brand towards cementing its image as a fashion-forward brand. The brand collaborated with stellar designers, including Riddhi Mehra and Pankaj & Nidhi, to showcase its latest Spring & Summer Collection.

Bata India CEO, Sandeep Kataria, said: “We, at Bata India, believe that continuous innovation, both in terms of products and the way we market our products, is the key to staying relevant in a market which is continuously evolving. The same is reflective in our latest collection as well. With our new 2020 collection, we have reworked classic footwear and revisited retro statement styles to ensure that our shoes are both trendy and comfortable and have designs for every occasion. The collection is yet another testament to our commitment towards reinventing our image as a fashion-forward brand.”

Minimal Futurist:

Clean lines, minimal details and a feminine sensibility create an easy-to-wear trend. With simple silhouettes, colours do most of the talking. The sling and block heel sandals are interpreted with a modern sensibility, counterbalancing the continued commercial appeal of more casual pieces.  

MRP: 5999
Availability: Bata store

New Metallics:                     

The recent commercial success of metallics, particularly for the footwear category, ushers in a host of new directions, appealing to the demand for pieces that can be worn all day. The new collection has blocks and kitten heels providing comfort and versatility to run across town from business meeting to the bar in style.

MRP: 3999
Availability: Bata store

Ultra Red:

Red emerges as a high-impact colour that works as a commercial alternative to the perennial brown/ tan story. This season, the colour is intensified even more in the range offered by Bata.

MRP: 2999
Availability: Bata store

Snakeskin:

Complementing retro tailoring and workwear looks, this material direction taps into the 80s Wall-Street look perfectly. There is an array of mule, slides, pumps, loafers appropriate for the impending spring season.

MRP: 2999
Availability: Bata store

Florals:

Florals are a sure sell for spring, with a return to femininity and romance. Pastels are a perennial palette for garden party prints, while dark grounds add a nostalgic look that sits well with the trend for muted colour. This spring season Bata is offering a range of floral pumps, sandals and sneakers.

 MRP: 2999
Availability: Bata store

About BATA

Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most-trusted name in branded footwear. It sells more than 47 million pairs of footwear every year and serves 120,000-plus customers almost every day.

Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands such as Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers, to name a few. It retails in more than 1,400 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.

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