Andhra Jyothi, the Leading Telugu Publisher in India Signs Strategic Multi-Year Partnership Agreement with Taboola

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Chennai, August 27, 2019Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Andhra Jyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US. The partnership will see Andhra Jyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement.

Andhra Jyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real time, as well as unique insights on trending topics from Taboola’s publisher network.

“The local and global reach of Andhra Jyothi, of about 100 million page views per month, allows us to reach users in their native language, spoken by roughly 80 million people,” says Koganti Bhanu Prakash, Director of Andhra Jyothi. “To continue putting out high-quality regional journalism, we count on Taboola as a key discovery partner to continue to grow monetization, audience, and engagement”.

“We are excited to partner with Andhra Jyothi, and work together to drive growth around user engagement, revenue and audience,” said Adam Singolda, CEO and Founder at Taboola.

About Taboola

Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by AI and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.

Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and Le Figaro. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.

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