Amway introduces the ‘30 Days Power Shot’ under its Artistry range

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Launches Artistry Intensive Skincare Advanced Vitamin C+ HA Formula

  • Targets a 12% CAGR in its beauty category over the next 5 years with Artistry continuing to lead the premium skincare market in India
  • ‘30 Days Power Shot’ – Game Changing Formula for a Refreshed, Plumped and Youthful Skin
  • Packed with 100% Vitamin C derived from Nutrilite-approved Acerola Cherry Extract and Artistry formulated Bi-Action Hyaluronic Acid

Chennai, 13thNovember 2019:Amway India, the country’s largest FMCG direct selling company[1]reinforces its focus on the Indian premium skincare segment with the tremendous growth opportunity offered by the premium skincare market. The company targets a growth of 18% of its popular skincare global brand ‘Artistry’ in India in the next one year.

Artistry, India’s Number 1 premium skincare brand[2]from Amway, received a phenomenal responseto the launch of yet another revolutionary product – Artistry Intensive Skincare Advanced Vitamin C+ HA Formula, an advanced 30 days power shot. A combination of 100% Pure Vitamin C powder and the extract of Acerola Cherry sourced from approved Nutrilite Organic farms, Artistry Intensive Skincare Advanced Vitamin C + HA (Hyaluronic Acid) is clinically tested to reduce expression lines leaving the skin looking plum, youthful and fresh.

Speaking about the beauty and skincare industry in India, Mr. Anshu Budhraja, CEO, Amway India, said, “India’s beauty and skincare market is witnessing a strong growth on the back of rising working women, increase in disposable incomes, andhigher demand for quality skin care products across all age groups. With a strong focus on the beauty category and the premium skin range, Artistry has been contributing a double-digit growth and grown to become the leading brand in the premium skincare segment in India[3]. Backed by five decades of research, all Artistry products are developed using the best ingredients,exclusive technologies and formulations that have raised the bar for performance, personalization and safety. Artistry’s new Intensive Skincare Advanced Vitamin C+ HA Formula is one such differentiated product and is the first of many personalized skin care solutions that are scheduled to be launched in India. With a strong product line-up, we expect Amway’s beauty category to register a 12% CAGR over the next 5 years.”

The changing lifestyle and environmental influences have led to a sharp rise in the demand for the premium and personalized skincare solutions in India. The size of the beauty and skincaremarket in India is close to Rs 204 billion, with skincare contributing close to Rs 128 billion[4].

Commenting on the launch of Artistry Intensive Skincare, Anisha Sharma, Vice President – Beauty, Personal Care& Communities, Amway India, said, “Fine lines from ageing is a common problem that women face as they age. Every day, unstable molecules known as free radicals result in deep expression lines, damaging the skin’s support structure. Vitamin C is critical for keeping this structure strong, firm and healthy-looking. Artistry Intensive Skincare Advanced Vitamin C + HA Formula is packed with the goodness of pure Vitamin C, one of the best-known antioxidants, and Hyaluronic Acid (HA), also known as a water magnet that keeps the skin’s moisture intact, giving a smooth and plump look. The product has been very well received worldwide and we are confident that it will be the most sought-after product for achieving youthful looking skin in India as well”.

“At Amway, the success of our direct sellers is key to our success. We will be extensively focusing ontraining and enabling our Direct Sellersto be ambassadors and custodians of theArtistry brand to deliver positive and tangible benefits to our consumers.”, she added. 

Powered byVitamin-C Complex, the Artistry Intensive Skincare Advanced Vitamin C + HA Formula is a combination of 100% Pure Vitamin C powder and the extract of Acerola Cherry sourced from approved Nutrilite Organic farms. This 100% pure Vitamin C dry powder is stored in the innovative cap of the product until it is ready to be used in the formula.With a single press, the 100% Pure Vitamin C in the cap is released into the liquid, thus activating the formula that lasts for 30 days. Another distinctive feature of thisgame-changing formula is the bi-action hyaluronic acid with the blend of two different sizes of molecules for fuller-looking and plumped skin. The bigger molecules work on the upper layer of the skin resulting in an instant plump, while the smaller molecules boost internal moisture levels keeping the skin hydrated overtime.The formulahelps prevent the look of expression lines caused by environmental aggressors and provides powerful antioxidant protection.

Priced at INR 5829 per unit of 12ml (inclusive of taxes), the Artistry Intensive Skincare Advanced Vitamin C + HA Formulais sold through Amway Direct Sellersorcan also be purchased through a servicing Amway direct seller by visiting www.amway.in or our stores.

About Artistry

Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ brand was born out of a love for beauty and healthy well-being, by offering a ground-breaking, holistic approach to beauty with a belief that “Each woman is an individual like no other, a self-made work of art.” And that’s why it delivers personalized beauty solutions that marry the best of nature and science.

Infused with nature – From nature, Artistry curate the most potent ingredients, many from our own organic Nutrilite™ farms. With science at its core, of Artistry™ has over 50 years of expertise in skin health, with proven performance through extensive clinical and safety testing. And it stands by its product efficacy with a 100% satisfaction guarantee, so you know you can expect great results.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[5]direct selling with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US$ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[6]. With the aim of increasing consumer outreach Amway has set up more than 63 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[7]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[8]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will Over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen & Atmosphere Drive car air purifier and has expanded the category with the launch of AtomsphereMiniTMair purifier. Amway forayed into the Energy Drink and Whey Protein segment under the brand XS and last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. India is one of two key global manufacturing hubs for Amway, along with China, in addition to the company’s U.S.-based manufacturing operations. Amway manufacturing facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment friendly and sustainable facilities in the country.

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